With the development of advertising technology, liquid crystal totem (LCD totem) and LED totem have become the two mainstream choices in modern advertising display. Both have their own advantages, but in terms of brightness performance, LED totem stands out with its obvious advantages.

LCD totem use liquid crystal display technology and usually provide light through a backlight source. This type of totem offers high color reproduction and detailed display effects when displaying static images and video content. Advantages of LCD totem include stable display, higher resolution, and suitability for indoor environments.

LED totem use light-emitting diodes (LEDs) as the display light source, and their displays consist of a large number of LED light beads.LED totem are able to provide higher brightness, higher contrast, and wider viewing angles, and are usually used for outdoor advertisements or scenes with high brightness requirements.

The biggest advantage of LED billboards is their brightness. Due to the LED technology itself being able to produce very high brightness, totem displays are usually much brighter than LCD advertisers. Specifically LED advertisers can reach 2000-5000 Nits or even higher, making them suitable for use in direct sunlight or bright light environments. LCD advertisers are usually between 300-1000 Nits, which is relatively low and easily affected by ambient light.

High-brightness LED totem can ensure that the advertisement content is clearly visible under various lighting conditions, which makes it especially outstanding in the outdoor advertising market. In bright daytime, LED totem can penetrate the strong sunlight to ensure the effective communication of advertising information.

LED totem not only has high brightness, its contrast ratio is also far more than that of LCD totem. The high contrast ratio makes the display content more vivid and rich in details. At the same time, digital totem display usually has a wider viewing angle, even if viewed from the side or far away, the display effect will not be significantly reduced.

Although LED totem have significant advantages in terms of brightness and contrast, their energy consumption and maintenance costs also need to be considered. Generally speaking, LED totem are relatively more efficient in terms of energy consumption, but the decay and failure of LED lamp beads may affect the display effect during long-term use. LCD totem are less bright, but have stable performance in indoor environments and are relatively easy to maintain.

In the practical application of advertising display, digital display totem have become the first choice for outdoor advertising due to their high brightness, wide viewing angle and high contrast. They are widely used in commercial centers, transportation hubs, stadiums, etc. Especially in occasions that require strong visual impact, LED totem are more capable of attracting the attention of the audience.

With the continuous progress of technology, the brightness, color performance and energy efficiency of LED totem will be further improved, while the cost may also be gradually reduced. Although LCD totem is not as bright as LED totem, it still has certain advantages in some specific application scenarios, especially for indoor environments with high requirements on display effect.

With its high brightness, LED totem occupies a clear advantage in the field of advertising display. Although LCD totem has advantages in display stability and maintenance, the brightness, high contrast and wide viewing angle of digital display totem make it able to maintain high-quality display effect under various lighting conditions. This high brightness advantage not only improves the visibility of advertisements, but also provides advertisers with a more effective way to publicize. With the development of technology and cost reduction, LED totem will play an increasingly important role in the advertising industry.