With the development of information technology and the continuous evolution of the advertising industry, LED totem have been widely used in outdoor environments. In order to meet the needs of different occasions and target audiences, the design of outdoor LED totem has gradually diversified, including the choice of module spacing. Generally, digital totem in outdoor environments use modules with larger spacing, but some advertising machines also use modules with smaller spacing. So, are modules with smaller spacing necessary in outdoor applications?

The module spacing of LED totem refers to the distance between the centers of two adjacent LED lamp beads. It is usually represented by "P". The smaller the P value, the smaller the spacing, the more LED lamp beads, and the higher the resolution and fineness of the picture. Modules with larger spacing are usually more economical, with relatively low production and maintenance costs, and are suitable for projects with limited budgets. In outdoor environments, the strong exposure to sunlight requires higher brightness of LEDs. Modules with larger spacing are relatively easy to achieve higher brightness levels due to the small number of lamp beads, and adapt to strong lighting conditions. Generally, the viewing distance of outdoor advertising machines is far, and modules with larger spacing can still maintain good visual effects at a longer distance, which will not affect the transmission of advertising information.

Although modules with larger spacing have certain advantages in cost and brightness, the emergence of modules with smaller spacing is also to meet specific needs. Modules with smaller spacing can provide higher resolution and more delicate picture effects, which are suitable for close-up viewing occasions, such as shopping malls and exhibitions, and can better attract consumers' attention. In some occasions where detailed content needs to be displayed, such as video conferencing and real-time data display, modules with smaller spacing can make the content clearer and ensure accurate communication of information. In the product promotion of high-end brands, clear and detailed pictures can enhance the brand image and attract target customers. Therefore, some brands may choose modules with smaller spacing to ensure the optimization of advertising effects. Small spacing modules can achieve more flexible designs and adapt to various advertising forms, such as curved screens, special-shaped screens, etc., providing more diverse display methods.

The module spacing of outdoor LED totem should be comprehensively considered based on specific application requirements, target audiences and budgets. Although modules with larger spacing have advantages in terms of cost and brightness, modules with smaller spacing provide unique value in terms of high-resolution display and delicate content delivery. In the context of increasingly competitive modern advertising environment, the application of modules with smaller spacing in specific occasions is necessary, as it can more effectively enhance the visual impact and information delivery effect of advertisements. Advertisers should reasonably select module spacing based on their own market positioning, needs and audience characteristics to achieve the best advertising effect.