In today's world of rapid information flow, the channels for cultural communication are constantly expanding, and the methods of dissemination are evolving with each passing day. Lamppost screens, a new media force quietly populating city streets and rural thoroughfares, are gradually becoming another key link in promoting local culture abroad. With their unique presence and powerful effectiveness, they are rewriting the landscape of cultural communication.

Traditional cultural venues, such as museums and cultural centers, despite their profound heritage, are limited by their opening hours and location, resulting in a relatively narrow audience. Lamp post screens, on the other hand, are transforming into "24-hour cultural exhibition halls" on the streets, bringing cultural content directly to the everyday commute of the public. Whether in bustling commercial districts, quiet and peaceful residential communities, or bustling thoroughfares, lamppost screens, thanks to their widespread physical presence, allow local culture to permeate every corner.

Local culture encompasses diverse elements such as folk customs, traditional skills, and historical stories. Previously, limited presentation methods made it difficult to fully and vividly showcase its essence. Lamp pole screens integrate multimedia elements such as high-definition video, dynamic graphics, and sound effects, providing a platform for innovative interpretations of local culture. In Kazuo, Chaoyang District, Liaoning Province, 224 sets of lamp pole screens have become "mobile classrooms" for promoting local culture. The screens showcase the mysterious origins of Hongshan culture, the vibrant and unrestrained customs of the Mongolian people, and the production process of intangible cultural heritage handicrafts. During traditional festivals, themed light and shadow shows are also presented, ingeniously combining folk elements such as paper-cutting and yangge with modern technology. Residents and tourists strolling the streets feel like they are immersed in a vivid cultural documentary, immersing themselves in the cultural charm of Kazuo and significantly strengthening their sense of cultural identity and belonging.

Cultural communication must not only be widespread but also accurate. Lamppost screens leverage intelligent technology to precisely deliver content. By analyzing audience characteristics and behavioral habits in different regions through big data, they display targeted local cultural content that appeals to local audiences. Near tourist attractions, these screens prioritize information such as historical anecdotes, introductions to scenic spots, and previews of folk performances, providing visitors with in-depth travel guides and promoting the cultural heritage of these destinations. Along the road leading to the Cangzhou Convention and Exhibition Center, these screens provide real-time information on exhibition schedules, venue locations, and event highlights, tailored to the type of exhibition and target audience. They also showcase Cangzhou's unique cultural heritage, such as the Iron Lion and the hometown of acrobatics. These screens not only support conventions and exhibitions, but also accurately convey the city's culture to exhibitors and visitors, enhancing the city's international appeal.

Lamppost screens don't exist in isolation; they seamlessly integrate with other cultural communication channels within the city, building a comprehensive, multi-layered cultural communication matrix. Online, they connect with official city websites and social media platforms, synchronizing the cultural content displayed on lamppost screens online, sparking wider discussion and dissemination. Offline, they synergize with bus stop advertisements, outdoor screens, and cultural venues.

Lamppost screens, leveraging their unique advantages, are forging ahead in the promotion of local cultural heritage and playing an irreplaceable role. With the continuous iteration of technology and the expansion of application scenarios, lamppost screens will undoubtedly inject continuous impetus into the flourishing and development of local cultural characteristics, allowing each unique culture to transcend geographical boundaries and flourish even more brilliantly.